Emma Roberts is the new face of Vans Custom Culture campaign.
The actress will front the fourth edition of the shoemaker’s program which encourages American school children to get creative with art and design.
The nationwide contest gives students the chance to compete for a $50,000 award for their school’s art program and the opportunity to travel to New York City to exhibit their Vans creations at the final showcase.
“As a huge Vans fan I am so excited to work with Vans Custom Culture on this great initiative,” Emma gushed in an official statement. “Not only does it help to inspire high school students across the US to embrace their creativity, but it also raises awareness for the importance of art in high schools all over the country.”
Emma has starred in movies such as Scream 4 and Valentine’s Day during her successful career in television and film. The 21-year-old niece of actress Julia Roberts has been enlisted by the popular teen shoemakers in the hope she will encourage students to enter the competition. Stylish youngster Emma recently confessed that she loves fashion and clothes so much that she has no regrets about any of her past purchases.
“I don't know. I'm like a shopaholic I love everything I buy,” Emma admitted to Racked. “I probably just need to wear it more.”
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