23 Oct 2012

Taylor Swift's 'Red' setting record sales pace


Taylor Swift's on track to sell more than a million copies of her new album, Red, which came out Monday. According to industry website Hits Daily Double, the singer's fourth studio album sold 262,000 copies in its first day of release.

If Red passes the million mark, Swift would be the first act in a decade to release back-to-back studio albums that sold more than a million copies in their debut week. Speak Now sold 1.047 million copies during its initial week in 2010.

Target, which is offering a special edition of Red featuring a bonus disc with six additional tracks, reported the highest single-day sales for any title in the retailer's history, according to Hits Daily Double.

At one point on Monday, tracks from Red accounted for 13 of iTunes' top 20 tracks. Swift still had half the top 20 on iTunes' Top Songs chart as of Tuesday afternoon, led by 22 and Everything Has Changed, a duet with British singer/songwriter Ed Sheeran. Swift already has sold 4.5 million individual tracks from the album.

Should Swift pass a million, she'll have her eyes set on Lady Gaga's Born This Way, which sold 1.11 million first-week copies last year, aided by an Amazon sales price of 99 cents.

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