20 Sep 2013

Emma Watson Models Custom-Made Green Gowns For 'The Edit'


At 23, Emma Watson is a grown Muggle woman—and The Edit’s got the pictures to prove it. Polished, poised and far, FAR from Hermione, the actress and eco-activist was recently tapped by Green Carpet Challenge creator, Livia Firth, to star in an editorial spread that supports ethical fashion AND looks super pretty. BTW, if you’re scratching your head about the phrase “ethical fashion,” it’s not as cray as it may seem. And it’s not all tie-dye and Tevas and giant threads of harsh hemp made into a basket-weave bodice. (Although, if something like that exists, I would very much like to see it.)


Ethical fashion focuses on producing “something responsibly that explores sustainability,” says Burberry’s Christopher Bailey, who was one of five British-based designers involved in the project, along with Christopher Kane, Victoria Beckham, Erdem and Roland Mouret. And while it's not exactly an abundant alternative yet, that's something that Firth and Watson are hoping to change. "I’ve always had this huge problem," Emma confessed. "I would love to wear garments that are ethically sourced, but there aren’t enough options for me to be able to do that realistically."

ICYMI, Watson’s been involved in green fashion for a while now, so she was an obvious choice to showcase the spread. In 2010, she designed a collection for Fairtrade brand People Tree. Then in 2011, she teamed up with Alberta Ferretti to create a sustainably-produced capsule collection called Pure Threads. What now, Emma? A shoe made entirely from recycled Diet Coke cans?! Makeup made from compost remains?! *shudders, takes back suggestion* "It just seemed like [the project] was something I had to do, something I'd been waiting for," she says. "Livia's created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It's quite awesome." Well, and Emma Watson, YOU'RE awesome.


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